In 2014 The Cape Wine Auction Trust was established, with Wendy Appelbaum, Michael Jordaan, Ken Kinsey-Quick, Mike Ratcliffe and Siobhan Thompson appointed as Trustees. Their vision – to support education in the Cape Winelands by raising money through hosting the Cape Wine Auction – a top-drawer two-day glamorous event that celebrates, on a global stage, South Africa’s vinous offering in line with uniting the industry around a common philanthropic goal. The outcome – to channel all of that cash back into the area that needs it most – education.
The first Cape Wine Auction was held at Delaire Graff Wine Estate in Stellenbosch back in 2014 with over R7 million raised.
The Cape Wine Auction 2024, raised close to R10 million for charity at this year’s event, and has now accumulated over R135 million since the first auction took place in 2014. Funds are allocated to our partners who make a profound impact on education and the lives of children in the Cape Winelands. Managed by the Auction Trust, a Partners Conference has been established where our partners get to know each other, learn from each other and support one another. This collaborative mindset has already resulted in enormous impact and increased efficiencies.
Images and story by: Cape Wine Auction