On 27 and 28 October 2026, Riva del Garda once again hosts FINE #WineTourism Marketplace Italy.
Building on the success of its debut, the event reaffirms itself as the reference platform for those looking to position themselves strategically in the international market, turning the richness of territories into concrete business opportunities.
Great Wine Capitals is a partner of this major wine tourism business event.
Great Wine Capitals Opens Applications for 2026/2027 International Research Grant
The Great Wine Capitals Global Network (GWC) has opened applications for the 2026/2027 International Research Grant, an initiative designed to support research that advances innovation, sustainability, and competitiveness in wine tourism.
Great Wine Capitals Presents Members Data Report 2025 on Wine & Wine Tourism
The Great Wine Capitals Global Network introduces its Members’ Data Report 2025, a consolidated analytical publication bringing together key wine and tourism indicators, comparative insights, and forward-looking trends in wine tourism. Designed as a strategic reference tool, the report translates the collective scale and expertise of the network into measurable data, offering stakeholders a clearer understanding of its global impact.
Global Wine Tourism Report 2025: First Full Presentation Webinar
A full presentation of the Global Wine Tourism Report 2025 is offered in a dedicated webinar – the first opportunity for the international wine tourism community to explore the complete results of this landmark study. As the most comprehensive global survey ever conducted in the field, with input from 1,310 wineries across 47 countries, the report provides an unprecedented overview of the current state of wine tourism and the trends shaping its future.
Porto Wine & Travel Week will celebrate its 4th edition
Thanks to its inspiring atmosphere, high-quality B2B meetings and carefully curated experiences, Wine & Travel Week has become one of the world’s most influential business events dedicated to wine tourism.
The 4th edition of this leading global event has been announced in partnership with Great Wine Capitals. It will take place in Porto from 19–25 February 2026.
GWC Webinar: Wine Tourism & Heritage
The GWC explored how heritage can become a true driver of innovation and authenticity in wine tourism and how wineries across the Network integrate history, architecture, and culture into memorable visitor experiences — transforming legacy into a powerful storytelling and economic asset.
Genesis 2025, Bordeaux– A Week that Left a Mark
From 2 to 6 November, Bordeaux hosted Genesis 2025, the Great Wine Capitals Annual Conference, bringing together over 120 delegates from 11 member capitals of the network, 300 wine & tourism local professionals along with international hosted buyers for a full week of exchange and discovery.
The delegates visited 26 Bordeaux and Cognac chateaux and wineries over these few days, a record-breaking day of professional connections between the worlds of wine and tourism was organised, with 360 individual B2B meetings taking place — and huge networking opportunities throughout the week!
Learning, exchanging, understanding where the key words of this 2025 edition.
Global 2026 Best Of Wine Tourism Award Winners Announced in Bordeaux
The world’s leading wine destinations gathered at the historic Palais de la Bourse in Bordeaux to celebrate the Global 2026 Best Of Wine Tourism Awards, honouring excellence and innovation across the international wine tourism industry.
A Legacy Poured Forward: Great Wine Capitals Gather in Bordeaux
The Great Wine Capitals Global Network (GWC) has concluded its landmark 25th Annual Conference in Bordeaux, the city where the Network began. Held under the theme Genesis, the event symbolised a homecoming – a moment to reflect on shared history while shaping the future of global wine tourism together.
Great Wine Capitals 25th Annual Conference Underway in Bordeaux, France
The 25th Annual Conference of the Great Wine Capitals Global Network is currently taking place in Bordeaux, running from 2 to 6 November 2025. Returning to its founding city for this symbolic milestone, the event brings together international delegates from the Network’s eleven member cities for a week of collaboration, innovation and celebration, guided by the theme “GENESIS”.
Yantai, China Joins the Great Wine Capitals Global Network as Observer Member
The Great Wine Capitals Global Network is pleased to announce the formal admission of Yantai, China as the first Observer Member of the Network. This decision follows a successful mission visit in July 2025 and acknowledges Yantai’s demonstrated potential, commitment to sustainable wine tourism, and strong alignment with the values of the GWC community.
The Effect of “Pay What You Want” on Wine Valuations
A new research report by Magalie Dubois, Great Wine Capitals International Research Grant Winner 2024, explores the potential of Pay What You Want (PWYW) pricing as an innovative approach for wine tourism. Her findings will be presented during the Great Wine Capitals Annual Conference in Bordeaux on November 2025.