Elmarie Rabe

GWC Working Group Participant

"Manager of the Stellenbosch Wine Routes and the current Chairperson of the SA Wine Routes Forum. My life is guided by a simple mantra: ""Like stars scattering light, impact is felt in hearts touched, not only in heights reached." Over a decade ago, I began my journey at Stellenbosch Wine Routes as an events and project manager. Through unwavering dedication, hard work, and a commitment to seizing every opportunity, I've risen to my current position. My thirst for personal growth is insatiable, and I actively seek opportunities for self-improvement, particularly in areas such as digital marketing, storytelling, wine tourism events, innovation, and understanding regional typicity. Stellenbosch holds a special place in my heart as my favorite wine region to explore. Its endless diversity never ceases to amaze me, and I relish the experience of wine tastings in all their forms."