Malbec, Argentina’s flagship variety and national drink, is a sustainable option that suits new consumption trends. This is possible thanks to the commitment assumed by Argentina to preserve the environment and generate positive impacts on societies and economies, always with a view to a better, more conscious, more empathetic and more humane future. Day after day, Argentine Malbec raises the flag of this triple positive impact and becomes a true agent of change, thus leading the entire Argentine Wine industry. In this sense, we interviewed the young winemaker Rodrigo Serrano, a trailblazer and an undisputed reference of the organic viticulture in Mendoza.