After the announcement of the Best Of Wine Tourism Awards 2025, which celebrated 83 exceptional winners across 12 Great Wine Capitals, the public was invited to vote for their favourites in seven distinct categories. Close to 5,000 votes were cast, highlighting the enthusiasm and support for outstanding contributions to wine tourism.
2025 People’s Choice Award Winners:
- Sustainable Wine Tourism: Finca La Emperatriz, Bilbao | Rioja (Spain)
- Architecture & Landscape: Bodegas Bilbaínas, Bilbao | Rioja (Spain)
- Wine Tourism Services: Riojatrek, Bilbao | Rioja (Spain)
- Accommodation: Palacio Arriluce Hotel, Bilbao | Rioja (Spain)
- Culinary Experiences: Boroa Jatetxea Restaurant, Bilbao | Rioja (Spain)
- Innovative Wine Tourism Experiences: Pipa Douro, Porto (Portugal)
- Art & Culture: Maison Rémy Martin, Bordeaux (France)
A special mention goes to Bilbao | Rioja, Great Wine Capitals Spanish region, which garnered significant recognition, winning in five out of the seven categories. This remarkable achievement underscores the region’s excellence in providing a wide range of unique and high-quality wine tourism experiences. Acknowledgement must also be given to the regions of Bordeaux and Porto, whose properties are annually amongst the People’s Choice winners.
Catherine Leparmentier, Managing Director of the Great Wine Capitals Global Network, commented on the significance of these awards: “The People’s Choice Awards are a vital element in recognising not just the expertise of our winners, but also their meaningful connection with wine enthusiasts. Public acknowledgement reaffirms the importance of integrating community engagement with the industry’s pursuit of excellence.”
Juan María Saenz de Buruaga, Bilbao | Rioja’s Official Representative, expressed his gratitude for this achievement: “We are honoured by the public’s overwhelming support and recognition. Winning in five categories is a testament to the passion, dedication, and innovation that characterises our region’s approach to wine tourism. This acknowledgement reinforces our commitment to welcoming visitors with unparalleled experiences.”
The Great Wine Capitals extends its congratulations to all the winners and thanks the voters who participated in selecting these exemplary destinations. Their voices have shone a spotlight on the exceptional efforts of the global wine tourism community.
Learn more about People’s Choice Award.
Read the full press release: Press Release GWC People’s Choice Award 2025