The agreements were signed with the Corporación Vitivinícola Argentina (Argentina Corporation of Viticulture, COVIAR) to coordinate actions within the Strategic Plan for Viticulture in Argentina (PEVI), with the aim of transforming the wine sector and strategically promoting the production and marketing of sparkling wines; and, in addition, with Bodegas de Argentina (Wineries of Argentina), the business chamber that brings together a large part of the main wineries throughout the country to develop joint promotion, education and campaigns for the wine products of the department, especially focused in the sparkling wines.
This event opened the doors to the Sparkling Wine Week, which will continue with:
- Opening of the Sparkling Wine Museum (open to the public from October 29, at Salas de Arte Libertad);
- “From the Winery to your Restaurant, Deluxe Edition” (on Wednesday, October 30, the wineries of Guaymallén will be present in six restaurants in the department – registrations open at guaymallen.gob.ar);
- Sunset de las Burbujas (Party celebrating Sparkling Wines).
At the heart of the History of Argentine Sparkling Wines
“We have what it takes, through history, culture and work, to stand out in Argentina and the world,” said Calvente. The goal is to attract visitors to Guaymallén so that they can learn about its sparkling wines through fun activities.
Last May, the Governor of Mendoza, Alfredo Cornejo, together with Mayor Calvente presented in Buenos Aires “Guaymallén, Capital of Sparkling Wines”. It was a tribute to the rich history of this drink in Argentina: the first Argentine sparkling wine was unveiled in Buenos Aires in 1902. It was produced by Santa Ana Winery, founded in 1890 by the German immigrant Carlos Kalles in Guaymallén, Mendoza. The Argentine sparkling wine industry has grown since then, with Guaymallén at the forefront of this development. Since 2014, Guaymallén is the Argentine Capital of Sparkling Wines.
Proto Credits: ProMendoza and Municipality of Guaymallén.