Roberta Capitello

GWC Working Group Participant

I am a Professor of Wine Economics and Food and Wine Marketing at the Department of Management of the University of Verona. My research focuses on the analysis of consumer behaviour towards food, wine and other types of beverages. My scientific interests also include the study of agri-food and wine business strategies, with particular attention to entrepreneurship, sustainability, origin branding, terroir, digital communication, territorial networking and tourism. My studies have been published in international academic journals and books. I co-edited two books on wine and beer markets. Recently, I have coordinated a three-year international project on sustainable food and drink consumption among young people. I am associate editor of the International Journal of Wine Business Research.