250 years after the Boscaini family’s first harvest, ‘Monteleone21’ is born: the new Masi headquarters that will soon open its doors to welcome the public and accompany them on a discovery of the lands of Amarone and Valpolicella Classica. Designed to blend harmoniously into the Valpolicella landscape, the building is two-thirds underground and has the outward appearance of a grassy hill covered with vines and vegetation. The local stone cladding recalls the ‘marogne’, the dry stone walls that are so typical of the hilly vineyards in the area.
Monteleone21 is an ‘open cellars’, designed to give visitors an immersive experience. At its heart is a spectacular 12-metre-high monumental ‘fruttaio’, used to dry the grapes for Amarone, and the Agorà: a space of over 1,000 square metres with a striking exposed concrete ceiling, inspired by the works of Pier Luigi Nervi and Le Corbusier, which houses the wine shop, wine bar and restaurant. Sustainability and innovation guide every aspect of Monteleone21, from its integration into the landscape to the use of renewable sources such as photovoltaic and geothermal energy, and the reduction in energy consumption.
Monteleone21 is part of the “Masi Wine Experience”, the culture and hospitality project that Masi offers the public by opening not just the doors of its historic headquarters in Valpolicella but also the other centres of hospitality, where Masi’s spirit and philosophy have become the guiding principles.
This wine tourism project, one of the most important at an international level, takes place in as many as seven locations. They include historic wine estates, in Valpolicella Classica, in the heart of Prosecco at Valdobbiadene (at Canevel Spumanti with its Tours & Tastings and Wine Shop); and in Argentina’s Mendoza region (at the eco – friendly Masi Tupungato with its Tours & Tastings, food and wine experiences). Plus branded Wine Bars and Restaurants on Lake Garda (at Masi Tenuta Canova with its Tours & Tastings Wine Bar, Wine Discovery Museum and Wine Shop), at an exclusive site at Cortina d’Ampezzo in the Belluno Dolomites (with the Masi Al Druscié Wine Bar at 1778 mt osl), and at Campari House in Maximilianstrasse in the very centre of Munich with Masi Wine Bar Munich.
Photo Credits: Monteleone21 Masi Wine Experience
