Wine Tourism: New Trends, Benefits & Challenges faced by Wineries
On June 24th, 2009, during the Vinexpo exhibition, a wine tourism conference was organized by the Bordeaux Chamber of Commerce and Industry and the Great Wine Capitals Global Network to present the new wine tourism trends, new marketing tools, their international uses and impacts on a winery's strategy.
Click on each subject to read the speakers' presentations.
Terry Hall, Communication Director, Napa Valley Vintners
Estelle Téhan, Château Fonplegade, Bordeaux
Raquel Peréz, Bodega Ontañon, Rioja
Steffen Schindler, Marketing Director, German Wine Institute, Mainz
Vincent Lhoste, International Wine Travel Market (IWTM), Paris
Evelyne Resnick, RESMO Bordeaux
André Morgenthal, Communication Manager, Wines of South Africa