June 14, 2012
The Rioja marketing campaign in the United States, Vibrant Rioja, has won an award for the best integrated consumer marketing campaign in 2011, known as the Silver Anvil, by the American Society of Public Relations.
More than one hundred companies have vied for this award among them multinational corporations such as John Deere, Diageo and American Express.
The Rioja PR campaign is based on an ambitious program of point of sale promotion designed to increase awareness and takeaway of Rioja in both the on-and off-trade as well as an online ‘lifestyle’ advertising campaign for consumers.
