Connect With Us



Florence is, without a doubt, one of the international capitals of tourism.

Its image in the world places it high on the list of the attractions that exercise the most appeal on tourists worldwide. With about 5,700 local structures in the accommodation sector, between hotels and restaurants, and over 8,000 employees, the Tuscan capital is able to satisfy the most specific requisites for accommodation. Museums and Renaissance artifacts are not the only attraction for the 4 million visitors (2.8 million of whom are foreigners) who choose this lovely province as the ideal place to spend a holiday. In addition to the “traditional” type of tourists, there has been a steady growth in interest in local foods and wines, which has generated an exponential increase in guest farm accommodations (with as many as 350,000 visitors).

The Florentine countryside is one of the favorite venues for those who want to combine a visit to the art city with excursions in the country and enjoy local foods and wines that are sure to satisfy the most demanding palates. A whole series of services revolve around the tourist trade – foreign universities, fair organizations, exhibitions, markets and conferences, entertainment, recreation – and these contribute to attract the higher quality of tourist to a vacation that can offer a valuable combination of amusement, relaxation and cultural activities.

In Florence and in the surroundings you will find any type of accommodation: hotels, B&B, historical buildings, farm houses, as well as camping sites, self-catering facilities, residences and private houses.


Air Travel

Airport Amerigo Vespucci (4 km from the city centre)

Airport Galileo Galilei  (Pisa – 80 km from Florence)


Main train station: Santa Maria Novella (in the city centre)

Timetables and tickets:



Local bus: city transport

Regional bus:  -  -



Distinctive white taxis with an identifying light. Regular taximeters are used but once outside urban boundaries, the service is charged by the kilometre, and includes the price of the driver's return trip to his starting point.
Radio Taxi Tel: +39 055 4390

Radio Taxi Socota Tel: +39 055 4242

Meetings and Conferences

Florence is also in third place in Italy among the "Conference cities". The sector is continuously expanding, bringing growth to all the surrounding activities: over 70% of the participants in fairs and conferences spend at least one night in a hotel, which adds up to a total of about 200 million euro, or 22% of the total income generated by the tourist trade. It is possible to have venues in the centre as well as in the countryside for any type of event.


Florence has a wide and rich heritage and you need time to discover it.

State Museums

Uffizi Gallery, Galleries in the Pitti Palace, Boboli garden, Vasari corridor, Accademia Gallery, Archaeologic Museum, San Marco Museum, Bargello National Museum, Medici Chapels

Opificio delle Pietre Dure Museum

City Museums

Palazzo Vecchio, Museo dei Ragazzi, Brancacci Chapel, Bardini Museum, Santa Maria Novella Museum

University Museums

Museum of Natural History

Museum of the History of Science, Museo Galileo


Church of Santa Croce:

Stibbert Museum

Marino Marini Museum

Medici Riccardi Palace

Horne Museum

MNAF Museo Nazionale Alinari della Fotografia

GWC Blog

December 2, 2014
This article, written by Paris-based Swedish wine writer Britt Karlson, participated in the 2014...